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07.07.07

A DECADE OF LIQUORICE

This is the story of the world’s smallest liquorice factory and how one man’s desire to make the whole world fall in love with liquorice.

INTRODUCING

2007

FIRST PRODUCT

On 07.07.07 the first Lakrids by Johan Bülow shop opened in Svaneke. The idea was to cook the liquorice in the shop, making sure that you could smell it in a radius of 100 meters. It worked. Everything was sold out within two hours. The last customer even bought the sample bowl on the counter.

2008

FIRST FACTORY

Johan bought a liquorice machine and installed it in his newly rented factory in Taastrup, scaling production, to meet demand.

This is where liquorice NO.1, NO.2, NO.3 and NO.4 were born.

2009

Choc coated liquorice

Together with production manager Tage, Johan developed the idea to coat the liquorice with chocolate.
They were told that it couldn’t be done, but the popular product,

Liquorice A soon saw the light of day.

People

Ready to be held accountable

2017

10 YEARS ANNIVERSARY

We might be celebrating our 10 year anniversary, but we are just getting started. Our vision is to spread the love for liquorice around the globe. Not only the sweet kind, not only the salty one, but the whole spectrum of flavours that can be achieved when using liquorice as a spice.

Choc Coated Liquorice ABCDE

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